Good Sesh
The One Week Fictitious Ad Agency
Problem:
LinkedIn sucks. Trying to get noticed with a “Hey, I’m available” post just doesn’t cut it when everyone’s posting the same self-promoting, clout-chasing, hot-take-making content.
Solution:
Start a fake ad agency to make that exact same content.
Part industry satire, part self-promotion — and definitely way more effort than it was probably worth — Good Sesh, the brainchild of me and Paul Elicker, was born out of a desire to poke fun at the online ad world… and maybe book a gig or two.
The agency was designed to live for one week only – from nimble start-up to global powerhouse – each milestone and trope being told through daily LinkedIn updates and external websites, all built from scratch and completely fictional.
The surprise of Good Sesh being fake may be gone, but the journey lives on. So start scrolling and clicking your way down the rabbit hole, and hey — maybe reach out for something real.
“I click on every link in your demented Good Sesh Linkedin promo launch extravaganza. It’s the best thing that ever happened to this shit hole of a ‘platform’.”
Pre-Launch: The Tease
Pre-launch teaser posts to pique interest and generate some LinkedIn industry buzz.
Pre-launch
Day
0
Wednesday: First Teaser
Thursday
Friday: Final Teaser
Mon, July 15th
Day
1
See what it’s all about. Get a taste of the agency’s work, check out the client roster, and drop us a line to get in touch.
New Job Alert
Now that the news was out, it was time to put that new title on blast.
Agency Self Promo
Kicked off the agency's series of insightful quote thingies. All the best agencies do it! #SeshableWisdom
Speaker Event Announcement
Are you even an industry leader if you’re not making an impact through speaker events?
“Congrats on the launch of your new agency. Looks dope.”
“Congrats on Good Sesh! Love the name.”
Tuesday: The New Biz
Things were moving fast! Landed our newest client, Pro/Chow, our latest hire, and even captured some production BTS.
Tues, July 16th
Day
2
Some hot, chunky chowder after a workout? Yes, please.
Browse the delicious products, meet the founders, and read the FAQs.
New Hire
Beefed up the talent with this amazing hire. Pam even had her very own LinkedIn profile until they figured out she wasn’t real and took it down. 😤
Agency Self Promo
Kept those hard-hitting insights coming.
On Production
A little on-set bragging so everyone knew Good Sesh was crushing it.
“Lol it’s either very convincing or I’m very gullible.”
Wednesday: The Press
Cue the industry PR tour. Culture of Creative published our interview, a game-changing merger, and a new office.
Wed, July 17th
Day
3
You can read the interview here – couldn’t imagine there being anything that would stop you.
Agency Self Promo
This one still holds true today.
The Merger
An agencies strength is often measured by how many names it has tacked on to it.
The New Office
A fresh merger wouldn’t be complete without showing off a new office space.
Thursday: The Awards
Took long enough, but we finally picked up some metal! A bronze Goldie at the very prestigious Ad Gold Awards. We even took some time to celebrate.
Thur, July 18th
Day
4
Learn more about the Ad Gold Awards, meet the jury, and be sure to see who made the 2024 shortlist.
More Agency Self Promo
Just us dropping more helpful truth bombs on LinkedIn.
Agency Party!
Work hard, party hard — with total disregard for the agency’s precarious financial situation.
“Just want to let you know you had me 100% fooled until I saw the AI summer party photos hahah”
Friday: The Acquisition
Every agency’s dream: an acquisition by DDPDS Networks, followed by some unforeseen changes.
Friday, July 19th
Day
5
Catch up on DDPDS’s latest news articles, read up on their values, and meet the leadership team. Nothing nefarious going on.
Agency Self Promo
Turned out the future was not 'brighter than ever,' as a new holding company meant we had to make some concessions to our branding, tone, and culture.
The Farewell
And with that, we were out.
“You guys are genius. Well played. 🚀🚀”
“Hahah - the speed of which the growth was happening was astounding. I def laughed out loud at the sudden departure. Just a great case study of the industry. Should def win a couple of Goldie’s at least!
But for real - I’ve loved the whole idea! Really fun extremely well executed”
“Hey man, just wanted to say congrats on the new company! Takes real courage.
I’m proud of you, excited for you, and inspired by you.
Wishing you nothing but the best!”
“Ha! Well I fell for it.”